Already in the episode with Ole Tillmann, we talked about how to inspire people for processes by playing a business game. This idea caught my attention and so I started looking for an expert in gamification. – And I found Jasmin Karatas, who I was able to win for an interview on the New Process Podcast.
Jasmin describes herself as a Gamification Advisor & Consultant, UX-Expert, Speaker, and Content Creator who helps you to create emotional and gamified experiences your audience can’t get enough of.
And I can confirm that the conversation with her was a real learning experience with lots of great inspiration for me. Her ideas on how to gamify a learning process completely opened a new creative space of thinking for me.
Of course, I don’t want to withhold my insights from the conversation with Jasmin from you. So here are my five key learnings from the interview:
1. See yourself as a Game Designer rather than a Process Orchestrator or Process Architect. See yourself as the Game Master. I really like the idea of being the Game Master of my process.
2. To inspire and enable people for a process, the process training should evolve into a learning journey which creates experiences. Jasmin recommends using existing games as templates to gamify a process or a process training. Games such as Dungeons & Dragons, The Settlers of Catan, Monopoly, or escape room games you might have already played. So, make the learning journey, the process, a fun experience.
3. Push it even further by by framing the learning journey in a totally gamified way. In case of a role play – which is always a good idea to experience a process – push it into a creative space like Lord of the Rings or Harry Potter, Peter Pan, or Mario & Luigi.
Jasmin gave an interesting example of using Lord of the Rings to gamify the process training for an HR recruiting process: Think about how Gandalf would recruit his crew to find the ring to design the process training. Use costumes, masks, and dress up like these characters to train the process.
4. Connect these fun experiences with theory and discuss the learnings afterwards. This will help to transfer the experience to the real process.
5. The fastest way is not always the best one. Sometimes the longer journey is the better way to create a better process and a bigger, stronger value, and an even more inspiring experience.
All of these key learnings are aimed at gamifying process trainings in particular and using them to get people excited about processes.
Now that I have explored the topic so intensively, I really feel like using these findings to develop a game that can get people excited about processes.
I can’t get the idea out of my head to develop a real Process Experience which is not only suitable for getting people excited about processes, but also to enable them holistically to manage processes. Perhaps the core idea of the pizza restaurant process could be taken up and completely rethought. If you are interested in this, just send me an e-mail with “I love pizza” as subject to Mirko@NewProcessLab.com. 😊
And for those of you who want to learn in more detail about gamification, explore all the examples and find out about the dead rob, I recommend listening to the full episode with Jasmin: